Podcasting for Authors

If you’re an author (or a budding author), you’ll know that it’s important to connect with your readers. A potential way you can do this is by podcasting. A podcast is an audio file that you make available for download on the internet for people to listen to on a computer or mobile device.

Podcast files are often free to download, or you can choose to charge a subscription fee. Be aware though that it may not be realistic for you to charge for your podcast and expect to generate a listener base, especially if you’re a unknown author.

The Pros of Podcasting

  • You can record a chapter of your book as a ‘free teaser’ podcast to promote it and build your potential reader base for print or e-book, or your potential listener base for audio books.
  • People can listen to a podcast when they’re on the go. For example, when they’re driving, working out at the gym or on their way to work.
  • Podcasting can be a great way to show your personality or credibility as an author. For example, by:
    • recording an interview discussing your book.
    • Answering reader or listener questions.
    • Demonstrating your topic expertise if you’re a non-fiction author, or
    • Discussing genre topics that will likely interest your readers or listeners if you’re a fiction author.

The Cons of Podcasting

  • You’ll need to learn how to use audio recording and editing software to produce your podcast.
  • If you’re reading an extract from your book yourself, you’ll need to ensure that your voice and reading expression does justice to your content. You may be better off using professional voiceover talent, but there will obviously be a cost for doing that.
  • If you’re showcasing your personality or credibility as an author, you’ll need to spend some time scripting your podcast content.
  • It can be difficult to generate enough listeners to make the time and effort in producing a podcast worthwhile.

 The Cons of PodcastingHow to Set up a Podcast

 Step 1: Decide on or prepare your content. For example, a chapter or extract of your book, or a scripted interview.

Step 2: Get any equipment or people you need ( for example, a micriphone, audio recording/editing software and potentially and interviewer or voiceover talent).

Step 3: Record and edit your podcast as an mp3 file.

Step 4: Name your mp3 file and choose an impacting cover image for it (for example, use your book cover).

Step 5: Find a podcast hosting service. It’s best to use a dedicated podcast hosting service rather than your own website for ease and speed of downloading. Popular free hosting services include iTunes (soon to be replaced by a dedicated podcast app) and Whooshka. Hosting sites like these will also be able to provide you with information about subsequent user downloads of your podcast.

Step 6: Promote your podcast to encourage people to download it! For example, put the link on your social media sites and your website.

 

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